Jeffrey Freedman serves as the point of intersection between product development, product design, and product marketing as Chief Digital Officer (CDO). He is the management liaison between the Tech Advisor and/or Chief Technology Officer (CTO) and the various software engineering and UX/UI resources. Jeffrey spent several years with the credit division of PayPal, leading its marketing and branding strategy. While there, he worked with numerous teams to facilitate the changes being made to the product based on internal and external feedback loops. He designed campaigns that lead to a 60% increase in monthly customer acquisition, as well as increasing customer loyalty and retention.
January 10, 2019