Governance Rights are used in distributed autonomous organizations. Holders of such tokens influence the platform such as basic protocol features, more major features and vendor selection.
Governance rights can help build community, because token holders participate in the governance process. There are previous few working examples of governance tokens: the effort suffers from poor UX and low levels of engagement among token holders. There are also few guidelines about how, how often, and about what decisions to consult token holders. Developers risk expending precious resources managing this community or being accused of deceiving token holders if there are no opportunities to exercise these rights.