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PetLife ICO – Leading Blockchain Veterinary Platform

The ICO for Petlife supports its blockchain platform, which provides 24/7 veterinary medical assistance through telemedicine and artificial intelligence.

By using the App the owner of the pet can ensure essential medical assistance for the pet, namely remote consultations, interpretation of medical test results, storage of data and electronic prescription. In turn, the veterinary specialist carries out consultations, makes medical reports and gets payment.

Petlife has the ready-made prototype of the telemedicine platform. The service allows to collect clinical information, store medical data, prepare for medical testings, carry out primary and further consultations, monitor key indicators, control drug therapy and quality of treatment, make reports, carry out transactions. Petlife has been clinically tested and is starting to work on the market. The service has got reviews of the medical community and first clients opinions.

The clinical assistant model is being developed at the moment. It will work by means of self-learning neural networks. The module will create the optimal variant of pet treatment on the base of intermediate and input data, for instance, complaints, symptoms, results of medical tests, anamnesis.

The pet owner needs to choose the specialist (it may be a general veterinarian or narrow specialist, for example, a surgeon, radiologist, infectiologist), convenient time for a consultation, way of contacting the vet (video consultation, chat or call).

The veterinarian goes through the medical record of the pet and the results of preceding tests and previous recommendations, studies the anamnesis, asks questions about pet’s health, and after the consultation the specialist makes reports, writes prescriptions for medication and gives necessary recommendations.

The electronic medical record stores the full course of treatment, fixes all the changes of pet’s state of health which can be added to the record by the veterinarian or the pet owner. This medical record belongs to a certain pet and remains unchangeable even if the pet is taken by another owner.

Key features of PetLife

Remote consultations. During the consultation the vet can set a diagnosis, determine the course of treatment, analyze the results of medical testings and makes recommendations remotely.

Schedule. The veterinarian indicates consultation time, gets through the patient’s profile and sets the price for the consultation.

Emergency assistance. Even if the veterinarian isn’t online at the moment and so can’t respond to your message, other specialists receive the notification about your request.

Video chat. The attending veterinarian estimates the pet’s state of health, writes a prescription, works out the treatment plan and gives recommendation.

Data integrity. Data stored in smart contracts is encrypted and distributed between the nodes. It guarantees that no node will be lost or altered without a permit.

Billing system. Payment for the service by the patient and billing by the vet are carried out with fiat money or cryptocurrency.

Petlife solves the following problems:

The pet owner and the pet are far away from the city, or it is impossible to find the veterinarian in the nearby area. Then the option of the video consultation should be used.
The pet owner doesn’t trust the attending veterinarian or the diagnostician. In this case the Second Opinion service may be useful.
The pet owner cannot find the pet’s medical record. The solution is the electronic veterinary record.
The essential medicine is only dispensed on prescription. In this case the pet owner can get the electronic prescription.
The pet owner doesn’t have enough time to go to the clinic. Then telemedicine is the most optimal solution.

Blockchain medical record

In Petlife anamnesis, all testings results, presumed diagnosis and other information about the treatment of the pet whose owner wants to get a consultation are added to the electronic medical record that may be updated. In the App medical data is stored and the medical record is made. The veterinarian can study all the data to be ready for the forthcoming consultation, control alteration of the clinical indicator, estimate the treatment dynamics, send the patient to have some additional testings done, write prescription.

Telemedicine

Petlife provides the possibility to carry out consultations remotely in real time. The veterinarian can hold scheduled or emergency consultations with the pet owner by using video communication. Besides, the service enables several vets from different veterinary medical centres (up to 16 specialists at once) to hold discussion on complicated clinical cases. When the consultation finishes, the veterinarian makes a medical report, determines the course of the treatment, prescribes needed testings, gives recommendations and writes an electronic prescription.

Smart contracts

Petlife is the first application for veterinarians and pet owners which functions by means of smart contracts developed on the base of the blockchain technology. The Petlife smart contracts constitute a special computer algorithm. It monitors payment for services, data storage and input in the blockchain medical record. By using smart contracts, pet owners, veterinarians, clinics, and pharmaceutical companies can provide pets with necessary treatment, exchange information with each other, seek for needed drugs and pay for services.

Artificial intelligence

The artificial intelligence technology in the Petlife App identifies patterns in data got during previous testings, forecasts the possible deterioration of the pet’s state of health taking into account medical data got earlier, enables the vet to develop the plan of effective treatment of the pet, makes prompts and alternative ways to solve medical issues.

Petlife in the legal field

VCPR (Veterinarian-Client-Patient Relationship) is the jural definition of the remote consultation in veterinary medicine adopted in the USA and European countries. At the start of the project the main objective was that the service should be in compliance with the VCPR legal requirements.

What we use the blockchain technology in the Petlife App for

Data storage. Veterinary medical record contains reports of veterinarians, preoperative epicrisis and operation protocols, results of different types of diagnostics, prescriptions and recommendations. The whole chain of blocks is updated by the Petlife App online so that it allows to see the treatment dynamics or to assess the pet’s state of health.

Treatment. The Petlife App provides the access to medical data and medical record. One of the main principles of the service’s work – invariability of the chain – makes it possible for the vet to assess treatment quality, give a competent answer or make a report for judicial proceedings. The veterinary medical record can be used to control treatment quality, study the dynamics of the previous treatment and monitor the results of the current treatment course.

Payment for services. The service allows to make:

Cross-border payments without additional charges for conversion of currency;
Express payment between the participants of veterinary medical assistance (insurance companies, veterinary clinics and pharmaceutical companies).

PETL Cryptocurrency Tokens

The PETL token is used as an internal mean of payment on the platform. This is the token that is in compliance with the ERC20 standard and based on Ethereum.

The purpose of PETL token issue is to attract investments ranged in size from $4M to $15M to develop the blockchain veterinary record and the mobile application, realize the strategy of investment marketing and start the monetization on the target market.

The purpose of PETL purchase is the possibility to pay for Petlife services. The PETL token provides the exclusive access to the goods and the right to get termless discount up to 30% on all the services offered by the Telemedicine OÜ company in the mobile or web version of the Petlife App. By using tokens users can pay the consultation of the veterinarian, buy insurance companies products, goods and medicines for pets, new services that will be offered in the App.

In addition, users can exchange tokens with each others during paid consultations thus sharing experience of caring for exotic pets.

Team

Andrey Fedorov, primary investor, M.D. and CEO. Has experience in the management of teams of medical specialists and was the head of the radiology department. Worked as CEO in the IT medical project and managed business practices in governmental institutions. Is well informed of all the aspects of the product development and organizational process, interested in innovations and features of medical technology.

Vlad Dyachenko, CTO. Has experience in the sphere of blockchain-development. Works on the development of the Petlife App: writes BACKEND and FRONTEND, builds Ethereum-based smart-contracts, checks the quality of the security system and teaches the service to use tokens. Vlad is a certified specialist in a number of technologies.

Marina Kuzmicheva, CMO. Develops the content plan and the marketing strategy. Works on the development, implementation and realization of marketing plans, coordinates marketing campaigns and controls the routine marketing actions of the organization.

Petlife has social significance. Every day thousands of animals need treatment. Every year the market of veterinary services is growing by 8%, and in 2017 it amounted to $30 billion. Medicine is not keeping pace with the dynamics of the market. There are some difficulties – lack of specialists, high cost of services, extra appointments, taking drugs without a prescription and low quality of medical assistance.

Petlife solves these problems with the help of telemedicine and blockchain. The service unites veterinarians and pet owners in a single ecosystem. The Petlife App provides video communication with the veterinarian, electronic prescription, medical record, search for the best vet, convenient payment for veterinary services and clinical protocols.

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How blockchain-based veterinary telemedicine can help your pet?

Sometimes it happens that pet’s behavior is a matter of concern. What’s a pet owner to do? In this article the team at PetLife will tell what situations are urgent and you need to schedule an appointment to veterinarian or you can get use of telemedicine and receive telehealth consultation.

Blockchain-based Veterinary Medicine

Veterinary care providers are looking for a way to cover the growing demand for veterinary care are are merging the communication benefits of telehealth and infrastructure benefits of blockchain fir enhanced interpretation of test results, data storage and electronic prescriptions.

Cough

The reasons for pet’s cough may be of different nature. Some of them not that serious and don’t require immediate veterinary visit, others pose a threat for pet’s life. For instance, the cough may appear if a pet choked on something or there is a serious problem in the lungs or the heart. During a telehealth consultation, a veterinarian can decide whether your pet needs an in-person appointment and further examination.

Poor appetite

Have you noticed that your pet has a poor appetite? Don’t panic! A veterinarian will evaluate the situation via telehealth consultation and decide whether it’s possible to help your pet at home or you should visit a clinic through online chat. Take pet’s temperature before the call — it will help the veterinarian to make the right decision and provide valuable health data for the pets’ electronic record. If the pet has the signs of dehydration, lack of appetite during a long period of time or stomach ache, the vet will schedule you an appointment for an immediate consultation as they could be symptoms of a larger issue.

Dermal itching

Dermal itching is very common among dogs. Mostly it caused by ectoparasite bites, infection and food hypersensitivity. If a pet has itching a veterinarian via video consultation will be able to identify its cause and issue prescriptions quickly and efficiently simply by observing the video feed. No need to hassle your pet by taking it to the veterinary office in the first place. Chances are, you will be directed to a clinic to take samples of skin for analysis to get the full picture. In other cases a vet will help you to choose antiparasitic treatment. With blockchain technology, clinics, labs and offices can be interconnected and securely share health data for your pet regardless of their internal software they leverage in their day to day operations.

Vomit

Vomit is quite common too and it may be caused by many reasons. It is a defense mechanism that aimed to remove all the toxic, poisoning, inedible particles and foreign bodies from the digestive tract. Fortunately, it not necessarily indicates danger. A veterinarian can evaluate pet’s health condition and give you directions on how to treat it at home. If a pet has a stomach ache, constantly vomiting or the vomit contains blood don’t delay your visit to the clinic.

There exist many more cases that the article describes. So, you should remember if the pet’s behavior causes suspicion, the faster you detect the reason the better. Telemedicine based on blockchain will help to understand that the pet is not in danger and calm down or give a preliminary diagnosis and determine how urgent your visit to a clinic is.

Petlife is an international blockchain-based platform for pet owners and providers of veterinary care.

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PetLife: Blockchain for Veterinary Medicine

In a time when blockchain is revolutionizing the security and accessibility of healthcare solutions, one company aims to bring those benefits to veterinary medicine. Petlife, an Estonian start-up partnering with a New York-based engineering team, hopes to use blockchain technology to offer telemedicine for pets.

According to Petlife’s whitepaper, 54% of respondents to a Health Industry Distributors Association’s study are willing to use telemedicine. And with people spending more and more money on pets, Petlife hopes to satisfy the growing demand for quick and secure healthcare for animals.

Petlife: accessible and secure veterinary medicine

24/7 access to pet care

The telemedicine model is appealing for many reasons. Firstly, it allows consumers to reach out to qualified veterinary professionals from the comfort of their own homes as soon as symptoms occur for their pet or farm animal. Petlife offers 24/7 access to a trained network of veterinarians, and claims that they will be able to answer a query within 14 minutes.

Using video conference and chat, pet owners can use the Petlife app to determine what’s troubling their pet. Users have access to various specialists: dermatologist, surgeon, oncologist, etc. During the consultation, the veterinarian will review the pet’s medical record, current symptoms, and prior prescriptions. After questioning the pet owner, they should be able to make a diagnosis and order a prescription.

Medical Records Security & Blockchain Technology

Petlife uses Ethereum blockchain technology to store medical health records. The Petlife medical record includes animal information, test results, immunization results, and personal info—any and all secure and private data. Their Ethereum-based “personal” blockchain will allow users to access their own pet’s data. With this personal account, the user can set permissions for vets and insurance companies, thereby maintaining control of their pets’ data.

Blockchain will allow for an immutable record of any transactions that take place over Petlife’s network, while also providing the user with a centralized medical record for their pet.

Who does it work for?

According to Petlife, the market for veterinary services grows up to 8% every year – making it a 30 billion dollar industry in 2018. With this in mind, it plans to appeal to many consumers all over the world. Starting with consultants: Petlife emphasizes the possibility of monetization in the form of direct sales and consultations of their services.

But Petlife’s marketing emphasizes the individual pet owner in their presentation paper. For example, if a consumer is far away from a veterinarian, they can use the app for quick assistance. Petlife also offers a “second opinion” service in case a customer doesn’t quite trust the diagnosis made by their veterinarian. Also, say your pet needs access to a common prescription? Petlife hopes to ease the process of getting a prescription through the app.

And it’s not just pet owners that can use this technology, but farmers and ranchers. Because diseases are a serious and escalating issue in animal agriculture, this could mean great things for agricultural safety. In fact, Petlife claims that their service will certainly help to combat zoonotic diseases that can spread rapidly on farms.

Token economics: the PETL currency

Like many industries that use blockchain, Petlife has developed their own cryptocurrency called PETL. Those who participate in their crowdfunding campaign will receive bonuses that will then be used for goods and services through the app. Petlife even plans to open an actual store in Zug, Switzerland, where PETL tokens can be used for things like animal feed, clothing for pets, and pharmacy medicine.

Through the app, PETL tokens can be used to pay for everything from consultations to X-rays to MRI results. And as with every blockchain transaction, these cryptocurrency transactions will be secure, recorded, immutable, and time-stamped for maximum security.

Petlife proposes to bring blockchain solutions of secure, private transactions to the everyday consumer, allowing pet owners 24/7 access to care. This, along with a variety of exciting blockchain technologies, continues to revolutionize the way we envision healthcare.

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HealthyTail- Improving Animal Healthcare Using Blockchain

HealthyTail is a project built around TAILS tokens. It concerns itself primarily with the pet data economy.

TAILS Overview -Animal Healthcare Using Blockchain

The idea behind HealthyTail and its TAILS tokens here are to grow the community in order to gather data about pets. Pure breeds are particularly susceptible to this problem given that inbreeding creates a buildup of harmful mutations. In other words, the same process that creates breeds that are so wildly different from each other in the first place also leads to unique medical conditions. This is exactly the issue that the TAILS coin seeks to help counter.

The Problem the TAILS Seeks to Solve

One the main problems that HealthyTail and the TAILS tokens are trying to solve involve pure breed cats and dogs. There are a number of problems that these pure breeds have which are specific to the breed. The problem is that there are so many pure breeds out there these days that there’s a lack of data about what problems they might have relative to the sheer number of dogs affected.

Many people are looking for more lab research and data related to genetics that can help investigate these problems. The HealthyTail team is trying to connect all interested parties together via the coin. This includes labs, the breeders themselves, vets, those who own the pure breeds as pets, those seeking to win competitions and everyone else by using the blockchain.

HealthyTail also has plans on expanding to the equine industry. “HealthyTail platform is fully applicable to equines. We have already received several requests on that. We are going to get into equine genetics and health right after cats and dogs. We are considering the possibility of changing priorities if we have relevant partners and/or investors” says Natalia Nifantova, CMO of HealthyTail.

How the TAILS Token Works

You can gain TAILS tokens by entering information into the database. On the flip side, if the goal is to take information out of the database such as gaining information about an animal breed, then you would pay TAILS into the database instead. This is how the project seeks to gain stability and eventually grow. As it gains notoriety, the idea is that more and more people will be interested in drawing from the database, so the token will naturally grow.

Overall Analysis

The coin is certainly backed by a unique concept, so competition isn’t likely to impede short. Transparency is a strong suit with the project as it appears to be fairly upfront about a lot of their approaches including how they spend their money, which is nearly half on data as well as a hefty chunk on designing and registering new drugs. Eventually they want these numbers to go up so that there’s more than a quarter spent on drugs after 5 years. The goal of the project is also to have there be economic efficiency In just two years. In terms of the TAILS coin itself, the goal is to put over three-quarters into the ICO.

Overall, it’s an ambitious project that seeks to draw those interested in a more risky endeavor with a lot of room to grow. Obviously, when it comes to investing, the idea is that you should mitigate risk by investing in properties of various different levels of risk, so this could be more of a stretch risk option.